400-0033-999
Founded in 2008 and under the Zhangliang Group, Zhangliang Malatang has rapidly developed into a global restaurant chain brand integrating direct sales, franchise, product R&D, and supply chain management after 16 years of assiduous efforts. We proudly own 28 branches, with more than 100 direct-sale stores and nearly 6,000 chain stores, establishing wide popularity and high reputation in the industry.
Since 2019, Zhangliang Malatang has officially launched the strategic layout of becoming a global store chain, and has successively established nearly 80 brand stores in 45 cities in 15 countries including Japan, the United States, Australia, Canada, Singapore, New Zealand, the United Kingdom, and South Korea, constantly improving its brands, which laid a solid foundation for expanding to the global catering market.
Under the trend of catering market transformation, the company has introduced professional talents, improved the vision and height of service management, established an independent research and development team, and adopted a multi-dimensional standardized management system including material selection, storage, distribution, and production to ensure that each bowl of malatang is healthy and safe with a unified taste.
In the transformation of catering consumption patterns, the company has continuously upgraded and optimized the store space experience, adhering to less is more, the simple design philosophy, carefully creating a fashionable dining environment in line with contemporary aesthetics for nearly 6000 franchise stores around the world, and providing customers with personalized dining experience with a free and independent meal selection mode.
From the establishment of practical training system, store operation service system, and brand integration and communication system to the implementation of regional protection policies, the company insists on pursuing the specialization, standardization, and modernization of franchise management, and adheres to the enterprise core of empowering franchisees. The company provides all-round support and profit guarantee for franchisees, and helps them create a quality life.
In the process of forging ahead and exploring with hard work, the company has always abided by the core values—integrity, simplicity, self-discipline, responsibility, tolerance, respect, sincerity, and trust—and has won many honors such as "Top 10 Brands of National Catering Franchise Chain", "Top 100 Fast Food Enterprises in China", "Excellent Brand of Chinese Fast Food", "Gold Chain Catering Organization", "Achievement Brand of Overseas Expansion" and "China 3.15 High-integrity Enterprise".
In the future, Zhangliang Malatang will continue to hold true to Chinese traditions, discover the charm of Chinese fast food, promote Chinese food culture, and create a world-famous Chinese food brand.
